Last updated: September 14, 2025

Introduction

At eklexic, we are committed to being transparent about how we collect, use, and share information about you. This Cookie Policy explains how and why we use cookies and similar technologies to recognize you when you visit our website at eklexic.com. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

This Cookie Policy should be read alongside our Privacy Policy, which provides comprehensive information about how we collect, use, and protect your personal data beyond cookies.

What Are Cookies

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, eklexic) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why We Use Cookies

We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our website. Third parties serve cookies through our website for advertising, analytics and other purposes. This is described in more detail below.

The specific types of first and third party cookies served through our website and the purposes they perform are described below:

Types of Cookies We Use

Necessary Cookies (Always Active)

These cookies are strictly necessary to provide you with services available through our website and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the website to you, refusal will have impact on how our site functions. You always have the option to block or delete these cookies by changing your browser settings, but this may affect how the website functions.

What they do:

• Maintain your shopping cart contents as you browse
• Remember your login status and keep you signed in
• Store your privacy and cookie consent preferences
• Enable secure checkout processes and payment handling
• Prevent fraud and protect against security threats
• Track your referral source for proper attribution
• Ensure website functionality across different pages
• Process payments through various gateways securely

Statistics/Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

What they do:

• Track page views, unique visitors, and user sessions
• Analyze website performance, loading times, and errors
• Understand user behavior patterns and navigation paths
• Create heatmaps and session recordings for UX improvements
• Measure conversion rates, goals, and e-commerce performance
• Help us optimize website design, content, and functionality
• Track customer lifetime value and business profitability
• Monitor which marketing campaigns drive the most traffic

Marketing/Advertising Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

What they do:

• Track conversions from advertising campaigns across platforms
• Enable retargeting and remarketing to previous visitors
• Personalize advertisements based on your browsing behavior
• Measure advertising effectiveness and return on ad spend
• Support affiliate marketing and influencer tracking
• Enable cross-platform advertising (Facebook, Google, TikTok, Pinterest)
• Track social commerce interactions and recommendations
• Facilitate email marketing personalization and segmentation

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

What they do:

• Remember your language, currency, and region preferences
• Enable customer support chat functionality and conversation history
• Manage product reviews, ratings, and customer feedback
• Track recently viewed products and maintain wishlists
• Support interactive content, quizzes, and personalized experiences
• Enable design tools and content creation integrations
• Facilitate automation, workflows, and third-party app integrations
• Provide social media sharing and login functionality

How Long Do Cookies Last

Cookies can be either "session" cookies or "persistent" cookies:

Session Cookies

These are temporary cookies that remain in the cookie file of your browser until you leave the site. They are automatically deleted when you close your browser.

Persistent Cookies

These remain in the cookie file of your browser for a set period of time or until you manually delete them. The duration varies depending on the purpose of the cookie:

• Essential cookies: 30 days to 1 year (necessary for core functionality)
• Analytics cookies: 30 days to 2 years (varies by service provider)
• Marketing cookies: 30-90 days (advertising campaign duration)
• Functional cookies: 30 days to 1 year (based on feature requirements)

First-Party vs Third-Party Cookies

First-Party Cookies

These are cookies set directly by our website (eklexic.com). They are generally considered more privacy-friendly as they are controlled by us and used to improve your experience on our site.

Third-Party Cookies

These are cookies set by domains other than eklexic.com. They are typically used by advertising networks, analytics providers, and other service providers to track users across multiple websites. Examples include cookies from Google Analytics, Facebook Pixel, and other marketing platforms.

Comprehensive Cookie Information

Below is a complete list of all cookies that may be set when you visit our website, including those from our sales channels and third-party integrations:

Your Cookie Control Options

Cookie Consent Management

You can manage your preferences at any time from here:

Cookie Preferences

Browser-Level Cookie Controls

All modern web browsers provide cookie management options:

• Chrome: Settings > Privacy and Security > Cookies and other site data
• Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Edge: Settings > Cookies and site permissions > Cookies and site data

Industry Opt-Out Tools

You can opt out of interest-based advertising:

• Digital Advertising Alliance (US): DAA Consumer Choice Page
• Network Advertising Initiative (US): NAI Consumer Opt-Out
• European Interactive Digital Advertising Alliance (EU): Your Online Choices

Impact of Cookie Choices

If You Disable Necessary Cookies:

•  Shopping cart will not function
•  Cannot complete purchases
• Login sessions won't be maintained
• Security features may be compromised

If You Disable Statistics Cookies:

• We cannot improve website performance
• Less personalized user experience
• Cannot track popular content

If You Disable Marketing Cookies:

• Less relevant advertisements
• No retargeting campaigns
• Cannot track advertising effectiveness
• Less personalized email marketing

Data Processing and International Transfers

Some of our third-party service providers may process your data outside of your country of residence. When we transfer personal data internationally, we ensure appropriate safeguards are in place through Standard Contractual Clauses, adequacy decisions, and other approved mechanisms.

Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13 through cookies or any other means.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date and notify you through our website banner or email for significant changes.

Sales Channels and Third-Party Services

We work with various sales channels and service providers who may set cookies:

Sales Channels

• Facebook & Instagram: Meta Privacy Policy
• Google & YouTube: Google Privacy Policy
• TikTok: TikTok Privacy Policy
• Pinterest: Pinterest Privacy Policy
• Microsoft Channel: Microsoft Privacy Statement
• Amazon (CedCommerce): Amazon Privacy Notice
• Faire: Faire Privacy Policy
• Shop App: Shop Privacy Policy

Key Third-Party Apps

• Klaviyo: Klaviyo Privacy Policy
• Gorgias: Gorgias Privacy Policy
• Judge.me: Judge.me Privacy Policy
• Vitals: Vitals Privacy Policy
• UpPromote: UpPromote Privacy Policy
• Awin: Awin Privacy Policy

Contact Information

If you have any questions about this Cookie Policy, please contact us:

• Email: info@eklexic.com
• Website Contact Form: Contact Us

For broader privacy questions beyond cookies, please refer to our complete Privacy Policy or contact our privacy team.

Legal Basis for Cookie Processing (GDPR Compliance)

Consent (Article 6(1)(a) GDPR)

For non-essential cookies, we obtain your explicit consent through our Consentmo GDPR cookie consent management system. You can withdraw this consent at any time.

Legitimate Interest (Article 6(1)(f) GDPR)

For certain analytics cookies, we rely on legitimate interest where we have a genuine business need and your rights don't override our legitimate interest.

Contractual Necessity (Article 6(1)(b) GDPR)

Essential cookies are necessary to provide our services and fulfill our contract with you as a customer.

Your Rights Under Privacy Laws

Depending on your location, you have various rights regarding your personal data collected through cookies. To exercise these rights, please use the appropriate form for your region:

European Union (GDPR) Rights:

If you are located in the EU, you have comprehensive data protection rights. You can exercise these rights through our GDPR compliance page:

• Right of Access: Request information about personal data we process
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to processing based on legitimate interest
• Right to Withdraw Consent: Withdraw consent for cookie processing
• Right to Lodge a Complaint: File complaints with supervisory authorities

California (CCPA/CPRA) Rights:

If you are a California resident, you have specific privacy rights under the California Consumer Privacy Act. Access these through our US Laws Compliance page:

• Right to Know: Information about data collection and use
• Right to Delete: Request deletion of personal information
• Right to Correct: Correct inaccurate personal information
• Right to Non-Discrimination: Equal service regardless of privacy choices
• Right to Opt-Out: Opt out of sale or sharing of personal information

Other Regional Privacy Laws:

We comply with privacy laws worldwide. If you are located in any of these regions, you can find specific information about your rights:

• Canada (PIPEDA): Canadian privacy rights and data request forms
• Brazil (LGPD): Brazilian data protection law and subject rights
• Japan (APPI): Japanese privacy protection act information
• Singapore/Thailand (PDPA): Personal Data Protection Act rights
• South Africa (POPIA): Protection of Personal Information Act
• Australia/New Zealand: Australian and New Zealand privacy legislation

To exercise any of these rights, please contact us using the information provided above. We will verify your identity and respond within the required timeframes.

This Cookie Policy operates within the framework of our overall Privacy Policy, which details our complete approach to data protection and legal compliance.